"Mark Ruffalo on going to his daughter's preschool" — This reminds me of a story my mom told me about someone in her Girl Scout troop met her dad and asked, wide-eyed, "Are...aren't you Jimmy Stewart?!" :o)
EXPERIENCE DESIGN PYRAMID This may seem a bit academic but for me it is pretty fundamental to remember when doing experience design. I put this checklist together to remind me why some experiences fail. Usually they are missing one or more parts of this experience design pyramid. Do all 6 and your experience is like magic!