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Explore why PPC advertising is a game-changer for self-publishing in the book publishing industry. Discover five compelling reasons why pay-per-click (PPC) marketing is ideal for small budgets. Learn how targeted PPC strategies can maximize visibility and drive sales without breaking the bank. Unlock the potential of cost-effective pay-per-click campaigns to boost your book's reach and impact in a competitive market. Embrace the power of PPC to transform your publishing journey and achieve your goals.