“During the First World War, advertisers seemed to be responding to people’s needs relatively quickly … In Country Life, one of the things I noticed, being a woman, was that there were a lot of ads for guard dogs. It’s things like that that start appearing throughout the war that start to be advertised very widely, as casualty lists mounted … Many of the manufacturers who produced the most eye-catching ads are still in business today. The ads worked.”
Illustration of a magic circle ritual. Credit: Wellcome Library, London (http://wellcomeimages.org) / Compendium rarissimum totius Artis Magicae sistematisatae per celeberrimos Artis hujus Magistros. Anno 1057. Noli me tangere.