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Cultural Relativism: a great video on the subject matter. "We all do no end of feeling, and we mistake it for thinking" - Mark Twain

The social construction of race explained -- Paradox Animation, narrated by sociologist Dalton Conley (author of You May Ask Yourself: An Introduction to Thinking like a Sociologist).

Amazing documentary!! Tough Guise is the first educational video geared toward college and high school students to systematically examine the relationship between pop-cultural imagery and the social construction of masculine identities in the U.S. at the dawn of the 21st century.

This video is a definition of McDonaldization from George Ritzer, the sociologist who coined the term. This includes four main components: efficiency, predictability, calculability and non-human technology. McDonalds started the trend for other companies to incorporate these components into their business practices. Ritzer, George. McDonaldization Theory of George Ritzer . 24 10 2007. 25 05 2015 <>.

Eye-opening video clip/experiment that shows how even our youngest kids are influenced by stereotypical gender roles.