PFL Resources

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Film Posters

Let It Be

Movie Posters

You’ve probably given and received eGifts and #PFLAsks “What would be the perfect eGift for you?” Let us know! 🎁

a happy fourth of july card with a dachshund holding an american flag

Happy 4th of July from PFL! 🇺🇸

a blue poster with the words what to consider in running a direct mail campaign in the new normal?

Marketing Meme

Multichannel Marketing

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

Wondering how to send mail when most of your target audience is suddenly working from home? 🏠 ✨We’re sharing several strategies to consider: .

Michigan

Blue Cross Blue Shield

Blue Cross Blue Shield Success Story

A little personalization can go a long way. 💝Learn how Blue Cross Blue Shield of Michigan delivered a more connected and thoughtful member experience by triggering email and print communications based on data from their members. 💙Read their success story here:

an advertisement for the pfl tactile tip enhance virtual experiences with physical, branded content

Enhance Virtual Experiences with the Physical Reality of Your Brand

Virtual events are here to stay. Enhance your event’s virtual experience by allowing your attendees to interact with physical objects as your event happens. 🌐Even after your remote attendees shut down their computers for the day, your physical branding will remain and reinforce the story you’ve worked so hard to share. 🔗 Here are 5 tips for integrating physical brand experiences with your virtual events. Read here 👉🏽

what to send when series top - of - funnell engagement stage is out now

#WTSW for the top of funnel: Your prospect has shown light interest. What's next? Build a relationship with your prospect by adding value to their life. A valuable experience is timely, relevant, and helpful. Paycor integrates a guidebook kit into their nurture streams. Intent data triggers when the mail is sent and personalizes the content for each prospect. See more ideas like this here!

a laptop with the words what's the best virtual event you've participate in recently?

Good Things

Electronic Products

🖥️What was the best virtual event you’ve ever attended? 🎟️We’re curious! #PFLAsks

a brochure with the words what to send when? top of funnell awareness stage

What to Send When? Top of Funnel Strategies for Tactile Marketing

How do you know what to send and when to send it? 📬This week, we’re sharing our proven funnel strategies for tactile marketing and helping you apply these principles to your direct mail at the top of the funnel. 🔝Starting with a contact in the Awareness Stage, this is our What To Send When Series. #WTSW #TopofFunnel Learn more here 👉🏽.

a colorful toy horse next to a wooden stick

Mexican Saints

Mexican Graphic Design

What to Send When? Late Funnel Strategies for Tactile Marketing

What should you send a prospect late in the funnel? Think of this send as a “pulse check” to see if there are signs of life in the deal. Whether it’s an issue of timing, budget, resources, or even an unknown, send something with a clear CTA that reinforces your past conversations. Then make it fun like our Plant a Seed Kit we’ve used in the past! Learn other late funnel strategies here:

a woman is typing on her laptop with the caption support center displayed above it

Send Digital Brand Experiences with the New PFL eGift Cards

Our eGifting feature puts your brand front and center, no longer will your vendor dominate your brand experience. Your brand. Your message. Your moment. That’s the PFL guarantee! Learn how to send smarter with PFL eGifting!

a person holding a map and a pair of scissors with the words your office has moved on it

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

As your competition turns to a digital-only strategy, you have an opportunity to stand out and create remarkable brand experiences through direct mail! 💌 This preferred shipping address campaign will be sure to engage your prospects and customers! 💯

a woman sitting at a table holding up a piece of paper with the words ppfl on it

Graduate Scholarships

Student Orientation

Online Degree Programs

Enhance Virtual Experiences with the Physical Reality of Your Brand

Looking for a human connection in your virtual events? Our customers are leading the way through PFL's Tactile Marketing Automation®!💥 Read how they're creating enhanced virtual experiences as well as 5 'How To' tips so your team can do the same!

the word time to adapt spelled out in blocks next to a cup of coffee and laptop

Direct Mail Marketing

5 Ways to Use a Shift in the Market to Your Advantage

ICYMI – We had a great webinar with DialogTech and Demand Gen Report about how to use a shift in the market to your advantage! Right now, not tomorrow or next week, is the time to adapt. Give our chat a rewatch to learn how!

a green recyclable sticker with the words, sustainablely source and recyclable

Demand Generation

Printing Practice

Green Initiatives

Environmental Sustainability

PFL Environmental Sustainability

Make an impact on your prospects and customers, not your environment! We proudly have a wide variety of sustainable products that range from wheat-based tumblers to compostable clear envelopes. Our very own Creative Collection is made from 50% recycled materials and is also 100% recyclable! Learn more about PFL’s Sustainability:

a screenshot of the start smart think big page with instructions on how to use it

Payers eBook

Health insurers, stop wasting time exporting lists and coordinating sends with your print vendors! Let’s rethink how we view the member’s experience. Download our Payers eBook and change the way you communicate in the age of the patient.