Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.
Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.
Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.
Drive Social. Rethink our roads as social spaces. Enter your daily journey to find out who is on the same roads at the same time. Teachers or families could use the website as a thought-provoking learning experience.
Distractions Animation This video is a visually engaging animation on mobile phones and driving. It is a story that shows the risks and consequences with driving distracted, and provides some tips on resisting the temptation to use a mobile phone behind the wheel. The information is backed with key statistics within an animation style that is entertaining.