Road safety ad campaigns

Here are links to some road safety ad campaigns. You can learn how these work and why each campaign focuses on certain areas and target specific people.
Mistakes ad named in the Cases for Creativity by Gunn Report

Mistakes ad named in the Cases for Creativity by Gunn Report

The highly coveted Grand Axis was awarded to Clemenger BBDO for their New Zealand Transport Agency (NZTA) film MISTAKES. - See more at: http://caanz.co.nz/news/no-mistakes-at-axis-last-night/#sthash.m76zHCni.dpuf

The highly coveted Grand Axis was awarded to Clemenger BBDO for their New Zealand Transport Agency (NZTA) film MISTAKES. - See more at: http://caanz.co.nz/news/no-mistakes-at-axis-last-night/#sthash.m76zHCni.dpuf

New drink driving ad campaign: Limits. Our new campaign targets people who are normally good, law abiding citizens of both genders aged in their 30s and 40s. They're the same people that consider drink-driving above the legal limit is unacceptable. But the limit has changed and for the first time they're going to have to adjust their own personal alcohol limits to stay within the law.

New drink driving ad campaign: Limits. Our new campaign targets people who are normally good, law abiding citizens of both genders aged in their 30s and 40s. They're the same people that consider drink-driving above the legal limit is unacceptable. But the limit has changed and for the first time they're going to have to adjust their own personal alcohol limits to stay within the law.

Festival of Media Asia Pacific Awards Gold in Creative Use of Media for NZTA Tinnyvision. NZ Transport Agency's Rachel Prince said: “Reaching this audience is really hard. They’re very good at tuning out traditional broadcast channels, so we created a new one. From online comments, we know the message is getting through. And they’re sticking with the story right to the end. It’s exciting to be breaking new ground.”

Festival of Media Asia Pacific Awards Gold in Creative Use of Media for NZTA Tinnyvision. NZ Transport Agency's Rachel Prince said: “Reaching this audience is really hard. They’re very good at tuning out traditional broadcast channels, so we created a new one. From online comments, we know the message is getting through. And they’re sticking with the story right to the end. It’s exciting to be breaking new ground.”

Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

Lower alcohol limit – from 1 December (Now applies).From Monday 1 December 2014, the alcohol limit for drivers 20 years and over will be lowered. For drivers under the age of 20 years, the limit remains at zero. This public information campaign was developed to make people aware of the law change.

Lower alcohol limit – from 1 December (Now applies).From Monday 1 December 2014, the alcohol limit for drivers 20 years and over will be lowered. For drivers under the age of 20 years, the limit remains at zero. This public information campaign was developed to make people aware of the law change.

Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

Snapchat drug-driving campaign a world-first for New Zealand A new approach was needed to reach an audience that doesn’t want to be reached, so in a world-first for a road safety campaign, the Transport Agency teamed up with Snapchat to set up and seed ‘Tinnyvision’, an account fronted by a likeable group of young Kiwis.

Snapchat drug-driving campaign a world-first for New Zealand A new approach was needed to reach an audience that doesn’t want to be reached, so in a world-first for a road safety campaign, the Transport Agency teamed up with Snapchat to set up and seed ‘Tinnyvision’, an account fronted by a likeable group of young Kiwis.

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