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Road safety ad campaigns

Here are links to some road safety ad campaigns. You can learn how these work and why each campaign focuses on certain areas and target specific people.
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Blazed - Drug Driving in Aotearoa. Read the background to this advertisement directed by Taika Waititi for the NZ Transport Agency. Research shows that around one-quarter of all drivers and motorcyclists killed in road crashes were found to have cannabis present in their system, with or without other substances. Our drug affected driving campaign is a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers.

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Drug affected driving advertisements | NZ Transport Agency

nzta.govt.nz

Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.

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Legend | NZ Transport Agency

nzta.govt.nz

Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

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Drug driving campaign - Tinnyvision (Snapchat)

youtube.com

Shopkeepers (drug driving ad). Some people think that if they're a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions. So are you really safe to drive?

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youtube.com

Drive Social. If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?

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Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

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Numbers - YouTube

youtube.com

Mistakes speed ad campaign in New Zealand. Read about the campaign background including the problem addressed, the approach taken, and the target audience.

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Mistakes | NZ Transport Agency

nzta.govt.nz

Drug driving - is it really that safe

youtube.com

Snapchat drug-driving campaign a world-first for New Zealand A new approach was needed to reach an audience that doesn’t want to be reached, so in a world-first for a road safety campaign, the Transport Agency teamed up with Snapchat to set up and seed ‘Tinnyvision’, an account fronted by a likeable group of young Kiwis.

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nzta.govt.nz

Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.

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