Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.
Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.
Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.
Emoticons adds a new dimension to the Drive Social campaign. It expands on the idea of Think people, not cars and takes it to a more personal level by getting people to consider that their own behaviour on the road (the good and the not-so-good) can affect others.
Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.
Distractions Animation This video is a visually engaging animation on mobile phones and driving. It is a story that shows the risks and consequences with driving distracted, and provides some tips on resisting the temptation to use a mobile phone behind the wheel. The information is backed with key statistics within an animation style that is entertaining.