Road safety ad campaigns

Here are links to some road safety ad campaigns. You can learn how these work and why each campaign focuses on certain areas and target specific people.
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Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.

Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.

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Shopkeepers (drug driving ad). Some people think that if they're a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions. So are you really safe to drive?

Shopkeepers (drug driving ad). Some people think that if they're a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions. So are you really safe to drive?

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Drive Social. If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?

Drive Social. If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?

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Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

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Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.

Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.

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Mistakes speed TV ad. No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Mistakes speed TV ad. No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

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Drive Social. Rethink our roads as social spaces. Enter your daily journey to find out who is on the same roads at the same time. Teachers or families could use the website as a thought-provoking learning experience.

Drive Social. Rethink our roads as social spaces. Enter your daily journey to find out who is on the same roads at the same time. Teachers or families could use the website as a thought-provoking learning experience.

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Mistakes speed ad campaign in New Zealand. Read about the campaign background including the problem addressed, the approach taken, and the target audience.

Mistakes speed ad campaign in New Zealand. Read about the campaign background including the problem addressed, the approach taken, and the target audience.

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Distractions Animation This video is a visually engaging animation on mobile phones and driving.   It is a story that shows the risks and consequences with driving distracted, and provides some tips on resisting the temptation to use a mobile phone behind the wheel. The information is backed with key statistics within an animation style that is entertaining.

Distractions Animation This video is a visually engaging animation on mobile phones and driving. It is a story that shows the risks and consequences with driving distracted, and provides some tips on resisting the temptation to use a mobile phone behind the wheel. The information is backed with key statistics within an animation style that is entertaining.

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