Nicole O'Rourke

Nicole O'Rourke

Nicole O'Rourke
More ideas from Nicole
Love the Yes/No question design that helps an email subscriber identify which type of trip best suites their personality & interests

Love the Yes/No question design that helps an email subscriber identify which type of trip best suites their personality & interests

This example uses a uniform color- yellow. This can be a good concept for some of the spreads as it is visually appealing.

This example uses a uniform color- yellow. This can be a good concept for some of the spreads as it is visually appealing.

Topman >> sent 5/2010 >> Topman: Justin are we breaking up? >> This email showed that not only was Topman paying attention to me, but they cared whether they were clogging up my inbox. To avoid hurting their brand reputation and sender reputation, they weren’t afraid to say goodbye and to provide four unsubscribe links in this email! —Justin Crouch, Associate Design Consultant, ExactTarget

Topman >> sent 5/2010 >> Topman: Justin are we breaking up? >> This email showed that not only was Topman paying attention to me, but they cared whether they were clogging up my inbox. To avoid hurting their brand reputation and sender reputation, they weren’t afraid to say goodbye and to provide four unsubscribe links in this email! —Justin Crouch, Associate Design Consultant, ExactTarget

Reactivation campaign...find a medium where your audience wants to engage with your brand

Reactivation campaign...find a medium where your audience wants to engage with your brand

Mini USA >> sent 5/2014 >> Don't Make Us Resort to Reverse Psychology >> The quirky car brand infuses all their brand personality into this re-engagement email, which gives people a string of options to explain their disinterest. The main call-to-action takes you to the Mini.com homepage, but all the other tougue-in-cheek reasons take you to humorous custom landing pages. —Sean Morrison, Senior Marketing Consultant, Salesforce ExactTarget Marketing Cloud

Mini USA >> sent 5/2014 >> Don't Make Us Resort to Reverse Psychology >> The quirky car brand infuses all their brand personality into this re-engagement email, which gives people a string of options to explain their disinterest. The main call-to-action takes you to the Mini.com homepage, but all the other tougue-in-cheek reasons take you to humorous custom landing pages. —Sean Morrison, Senior Marketing Consultant, Salesforce ExactTarget Marketing Cloud