This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
I really like the use of this logo. The word Idea takes shape as a pencil which is how most people get their ideas written down. This logo really tells people that this is a design company with the use of a pencil as the logo.
I'm having a little trouble resolving in my mind the relation between the text, 'HARP', and the image of a safety pin. And although I do still like the use of the pin as an 'A' in the design, overall I do not find the logo very memorable.