New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Deadpol audience demographic split (Source: Movio)

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

Deadpol audience demographic split (Source: Movio)

New research on the ethnic make-up of U.S. cinemagoers could help the studios…

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U.S. cinemagoers could help the studios…

2016 Gala Dinner - HITECH Awards

2016 Gala Dinner - HITECH Awards

Screen Shot 2016-03-23 at 11.49.42

Screen Shot 2016-03-23 at 11.49.42

Movio's White Paper on Women in cinema reveals under-served demographic, with significant potential for growth by better catering to this audience segment.

Movio's White Paper on Women in cinema reveals under-served demographic, with significant potential for growth by better catering to this audience segment.

Average age of avid movie ticket buyers is 34, says Movio Co-Founder Will Palmer

Average age of avid movie ticket buyers is 34, says Movio Co-Founder Will Palmer

AMC Theatres and marketing specialist Movio have formed a multi-year partnership aimed at reaching its most avid customers — particularly those interested in smaller-budget and independent fi…

AMC Targets Independent Movie Fans in Movio Deal

AMC Theatres and marketing specialist Movio have formed a multi-year partnership aimed at reaching its most avid customers — particularly those interested in smaller-budget and independent fi…

Will Palmer, CEO Movio

Will Palmer, CEO Movio

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