New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.
Deadpol audience demographic split (Source: Movio)
New research on the ethnic make-up of U.S. cinemagoers could help the studios…
2016 Gala Dinner - HITECH Awards
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Movio's White Paper on Women in cinema reveals under-served demographic, with significant potential for growth by better catering to this audience segment.
Average age of avid movie ticket buyers is 34, says Movio Co-Founder Will Palmer
AMC Theatres and marketing specialist Movio have formed a multi-year partnership aimed at reaching its most avid customers — particularly those interested in smaller-budget and independent fi…
Will Palmer, CEO Movio