BASF Dear John
“Dear John”, the BASF cassettes commercial, became a Kiwi classic, yet was filmed on a minimal budget with silver caps from glass milk bottles standing in for soldier’s dog-tags, and a Wellington quarry filled the brief for the Korean War-zone aping the evergreen MASH TV series... As often happens a shoestring becomes a legend, and the ad was later voted Best Australasian commercial of the 1980s.