AD-REM and Maiarelli Studio’s brand for no-alcohol aperitif iessi is impossible to miss on the shelf
The creative process that led to the entire world of iessi – a burnished orange alcohol-free aperitif with somewhat of a mixed heritage – was not the most straightforward. When Nicolas Maiarelli, founder of iessi, locked down on an amaro recipe from his Friulan nonna and tweaked it to perfection, he turned to a troop of creatives to help bring his vision for the drink to life. #branding #brandingdesign #identity #packaging #alcoholpackaging
This Zippy Gin Design Perfectly Splits the Difference Between Maximal and Minimal
Italy's Killeridea split the difference beautifully with their work for Distilleria Leonardelli gin, which comes in a sleek black bottle with poppy neon labels. While bright orange and green do the work of attracting attention, every other detail is softer and more sophisticated, with embossed sans serif text and a classic European serif for the wordmarks.