I was born in Europe and my friends here are always amazed when I show them K-pop videos or try to convince them to watch K-dramas. “You must be kidding me, this guy looks like a woman!” Are any of you familiar with such exclamations? It’s typically very difficult to explain them why many Korean …

I was born in Europe and my friends here are always amazed when I show them K-pop videos or try to convince them to watch K-dramas. “You must be kidding me, this guy looks like a woman!” Are any of you familiar with such exclamations? It’s typically very difficult to explain them why many Korean …

Centuries of conservative morals and Confucian culture has led to a traditional sense of gender in South Korea. Gender roles are still widely very stereotypical and the ‘macho male’ image still prevails across the country – yet South Korea is the male make-up capital of the world. It has the largest market for male skincare …

Centuries of conservative morals and Confucian culture has led to a traditional sense of gender in South Korea. Gender roles are still widely very stereotypical and the ‘macho male’ image still prevails across the country – yet South Korea is the male make-up capital of the world. It has the largest market for male skincare …

The fallacy of Japaneseness identity through the ideal of “white” Japanese skin

The fallacy of Japaneseness identity through the ideal of “white” Japanese skin

In the male-dominated society of South Korea, men who apply makeup every morning are becoming as commonplace as American men shaving their faces.    South Korea's largest cosmetics company, Amorepacif

In the male-dominated society of South Korea, men who apply makeup every morning are becoming as commonplace as American men shaving their faces. South Korea's largest cosmetics company, Amorepacif

A neat, made-up face is apparently quite powerful in the socially conservative, male-dominated society, where more and more guys are spending money on skincare

A neat, made-up face is apparently quite powerful in the socially conservative, male-dominated society, where more and more guys are spending money on skincare

An increasing number of South Korean men are starting to use make-up as part of their grooming routine, reports the BBC's Lucy Williamson in Seoul.

South Korean men get the make-up habit

An increasing number of South Korean men are starting to use make-up as part of their grooming routine, reports the BBC's Lucy Williamson in Seoul.

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