You may have to be from New Zealand to understand this properly, but in my opinion (and that of many awards judges) it's a top notch TV ad. The mix of humour, social commentary and message are spot on, and it has apparently 'resonated' (I hate that word but it fits best here) really well with the maori youth, with several phrases becoming vernacular. Something like this – funny, quirky, but with a positive social effect – would be my ultimate aim for a TVC. If I'd written this, I'd retire.
“Dear John”, the BASF cassettes commercial, became a Kiwi classic, yet was filmed on a minimal budget with silver caps from glass milk bottles standing in for soldier’s dog-tags, and a Wellington quarry filled the brief for the Korean War-zone aping the evergreen MASH TV series... As often happens a shoestring becomes a legend, and the ad was later voted Best Australasian commercial of the 1980s.