Social media marketing

Social media marketing tips for small businesses and entrepreneurs. Grow your following and reach your target audience with Pinterest, Instagram, Facebook, LinkedIn, TikTok and Youtube.
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Is Pinterest still a good marketing tool?
Wondering if Pinterest is still a good marketing tool in 2024? In this blog I'm sharing why Pinterest is ONE of my favourite marketing platforms for small businesses. As well as my top tips for Pinterest success – from audience growth to epic engagement. Let's make those pins work wonders!
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Social media content planning for small business
Are you a small business owner looking to up your social media game? This blog post is the ultimate guide on planning your content, from organising ideas to generating fresh, engaging posts.
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6 surefire ways to build trust with your audience
One of the most powerful tools we have to help us build credibility and trust with potential clients, is social media. Our social content provides a perfect opportunity to pull back the curtain, show our expertise and invite people to work with us and experience wins for themselves. In this blog post, I’ll show you how you can gain the trust and loyalty of your audience in two simple steps.
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Grow your audience with omnichannel marketing
It's time to shift away from relying on social media to do all the heavy lifting and towards a more holistic approach to marketing. Introducing an omnichannel marketing strategy is one way you can maximise your reach and impact, and grow your audience online.
Batch Video Content for Social Media
Here's a simple content batching process you can follow to help you create video content with ease.
Increase Instagram stories engagement!
A beautiful picture can gather thousands of likes, but only truly thoughtful captions will receive comments. Here's how to encourage more comments on your Instagram posts.
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Social Media Tip
Are long Instagram captions dead? Maybe! Our attention spans are getting shorter. So try this instead: carousels are a great way to make information easier for your audience to digest. Split up your long caption across multiple slides. Try to use as few words as possible on your graphics by keeping only the essential information.
HOW TO FIND ENDLESS CONTENT IDEAS FOR SOCIAL MEDIA (YouTube, podcast, Instagram, blog, emails)
How to find content ideas that people will ACTUALLY love and click on. These ways of finding content ideas can be applied to ANY platform that you create content on (YouTube, blogging, podcast, emails, Instagram, or even TikTok). Click to watch now!
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The ultimate guide to selling on Instagram for small business owners
Are you tired of creating social media content that doesn't convert? Learn how to sell on Instagram using this 3 step content strategy.
Instagram time saving tip!
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Social media engagement strategy
When it comes to social media interactions, engagement is KEY. However, you might be wondering where to even start with a social media engagement strategy. This blog post will walk you through the details you need to know to increase your engagement and use your time wisely.
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BLOG: Which Social Platform is Best for Finding Your Target Audience?
There are so many misconceptions that arise when it comes to which platforms companies should be on. Some will argue that your company should be on all platforms for the best exposure, some will say you should only be on Instagram because it's the best for businesses, and some will say you should be on Instagram and TikTok because they have the most users currently. Our opinion on the subject - go where your audience is!
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What to Post on Instagram for Business Ideas
It can be overwhelming to try to figure out what to post on Instagram for your business when you're just starting out. I'm sharing my secret formula for figuring out what to post on Instagram. Head to the blog to get my favorite Instagram post ideas for small business owners and learn what you should actually be posting on Instagram. These 4 creative Instagram post ideas will inspire you and help you figure out what to post next! Head to the blog to get the post ideas!
Idea Pin Inspiration: use these hooks to grab attention!
Part 1 of 2 (📌📌 follow me here so you don’t miss part 2! 📌) When your pin is shown on Pinterest, it will usually appear in a sea of other pins. So it’s really important that we use words/copy (We call these ‘text overlay’ and ‘pin titles’ on Pinterest) that will get the attention of your person. We need these words get her to choose YOUR pin and take a closer look… And that, Dear Readers, is where a great hook comes in. Think of a hook like a juicy headline or even an email subject line. Its job is to grab attention, show that there is something RELEVANT (useful, inspiring, interesting, curiosity-piquing etc...) to the pinner, and make her want to check it out! Make sense? Now on Pinterest, we do think about hooks a little differently than we do on social media. Keep in mind,
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How to create an engaging social media post
Do you feel like you’re doing all of the right things on social media but you’re not seeing the results you’re hoping for? I’ve taken my 3+ years of creating, auditing, and analysing social media content for clients and created some guidelines to help you. In this post I break down exactly what goes into an engaging social media post including some examples of great posts.