Lettering. Branding. Clever Design.

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an iphone screen showing the alphabets and numbers in different colors, with text added to it
Your Daily Design Inspiration #11 - Designbeep
What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.
the letters are made up of different shapes and sizes, including one that looks like a letter
36 Days of Type
36 Days of Type on Behance
the letter v is made up of lines
36 Days of Type | Sr. Wardak
the letter b is made up of an orange and black font with leaves on it
the letter g is made up of dots
36 Days Of Type - 2017
the letter p is made up of black, brown and white stripes on an orange background
Letter f typography #minimal #simple typeface #typedesign #type #logotype #logo #graphicdes… | Diseñ | Typography inspiration, Typography, Lettering design