Branding // Claridge's Hotel. London-based branding and graphic design studio Construct designed this graceful brand identity for Claridge’s Hotel. The new design conveys a touch of Art Deco and timeless glamour. Claridge’s crest has been revised and a new sophisticated typeface has been used for the logotype to emphasize the hotel’s elegance. Construct have already created more than 200 different products for the hotel.
identity follows simple and clean structure complement high quality products . The logotype is a combines hand lettered logo and a strong, clean typeface.palette is neutral and warmth is given to identity through textures such as chalkboards and brown kraft paper. offers services suited to a young, energetic, urban target market. logotype and branding provides a professional backdrop which caters to company’s emphasis on quality, while displaying youthful personality of brand.