Starbucks reusable cups

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For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society, first in the United States and then globally. It has also carried a message: I am drinking recognizable coffee. Now, in the name of the environment and sustainability, the company's disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself. It's part of the company's goals to cut waste, water use and carbon emissions in half by 2030. Pulling that off will be…

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