Mexico 86

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FIFA World Cup 1970 Mexico Logo The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s 1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding. Mexico Olympics, World Cup Logo, 1970 World Cup, Fifa World Cups, 1968 Olympics, Mexico 86, 50th Anniversary Logo, Typographic Layout, World Cup Russia 2018

FIFA World Cup 1970 Mexico Logo The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s 1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding.

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Mexico 68 Olympics identity Mexican Motifs, Olympic Design, Mexico Olympics, Lance Wyman, 1968 Olympics, Typography Images, Retro Graphic Design, Vintage Graphic Design, Traditional Mexican

Whilst the identity work on the Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples. Via ISO50.

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