Marketing metrics

Measure the success of your marketing campaigns with these essential marketing metrics. Learn how to use data to optimize your strategy and drive better results for your business.
A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics | Orbit Media Studios Content Marketing, Organisation, Marketing Metrics, Content Marketing Strategy, Marketing Strategy Social Media, Content Marketing Plan, Marketing Analysis, Online Marketing, Marketing Strategy

Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts.

Business Facts, B2b Marketing Strategy, Marketing Metrics, Marketing Analytics, Marketing Technology, B2b Marketing, Infographic Marketing, Community Manager, Content Management

What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin...

Bec Hall