Joico color

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Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity shades. This expressive and bold color line has intensely concentrated pigments that are designed to create over-the-top vibrancy! Color Intensity’s 30 shades of semi-permanent colors can be inter-mixed for endless creative color possibilities. These colors last between 5-15 shampoos depending on the shade,

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