Japanese ads

Japanese Pocari Sweat Magazine Ad (1997)

D&AD Awards 2016 Art Direction for Poster Advertising Wood Pencil Winner from F/Nazca Saatchi & Saatchi Brazil.

this hitachi hand held radio looks old school but was part of a real revolution in the 50s and 60s: up until that point radios were more like furniture, so the idea of a hand held device was something very new — and appealed to the youth market at that time

Japanese batteries.

D&AD Awards 2021 Integrated Wood Pencil Winner from AlmapBBDO Brazil.

Sent off on a tangent by this little roundup of pre-war Japanese beer ads, I spent Sunday browsing the glory that is 70s/ 80s Japanese advertising– equal parts 80s nostalgia and “wtf Japan.” Here’s some of my favorites: (If you’re wondering why there’s so few actual Japanese people, it doesn’t seem to be so …

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Hong Kong boutique creative shop Turn has helped Maxim Group’s Genki Sushi restaurant chain roll out a new brand campaign. The message reinforces the restaurant's credo to make sushi eating a fun experience.