Interactive retail

Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms.

Working with a range of brands, the consultancy has created a niche for itself, specialising in working with service retailers especially in the banking and telecommunications sectors, with a focus on creating environments which help brands build relationships with their customers.

Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms.

Showcasing key looks and facilitating major product launches, the adidas digital launch area is a strong draw into ‘House of adidas’, Harrods. Controlled via interactive...

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience.

Interactive Retail Window

At Futurium, a 3,000 m² comprehensive and permanent exhibition invites visitors to explore potential futures. Its mix of analogue and digital media make complex information and competing ideas of the future easily accessible. Large-scale spatial designs concepts create three “thinking spaces” and an introductory space, each dramatically different in mode and atmosphere. In the “Thinking[···]

Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can …

Retailers are bringing the metaverse into the physical world.

adidas’ berlin pop-up shop spins you a tailored swearer, based on the results of a body scan and AR pattern creation all carried out within the shop.