Online Content Tips

Creating blog, podcast and social media content for your small business

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Emma Peacock - Honey Pot Digital

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Public Podcasting vs Private Podcasting: Which is right for your business?

Maybe both? Private podcasting is a great lead magnet but the privacy can limit your reach, so it's not for everyone and every situation. Listen to the full podcast episode to hear about podcasting for niche communities and how our content can work for your business.

Public Podcasting vs Private Podcasting: Which is right for your business?

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Tracking Template

Marketing Audit

Social Media Resources

Email Marketing Newsletter

Get the email marketing growth guide

This free download helps you brainstorm email freebie and incentives to bring in your target audience, plan each item and share them to grow your email list. Plus you'll also gain access to a tracking template, to help you analyse the data for your list and the items around it.

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Graphic Design Business

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Social Media Advertising

How to promote an artist or graphic design business

Promoting an artist or graphic designer, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless. This gives you a few benefits, but in a saturated online space, there are things you can do to stand out and be seen so that you can sell your work and be hired for your skillset.

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How to make the most of your Testimonials and Reviews to boost your SEO

Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.

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Sparking Conversation with Social Media

Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen. How I like to see social media is, how can your business socialise with people, who might be near or far, but via their devices, using the social media platforms as the tool to connect you. You chat to these people like they know you, because over time they do, and because they’re your target audience so they have things in common.

a woman sitting at a desk in front of a laptop with the title, minimizing your marketing maintenance list maintaining your time and energy through optimination

Minimising your marketing maintenance list

When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout. After you optimise your marketing maintenance list, and your workload, it’s up to you how you use this new time and energy.