Colgate: Smile. When you read the tagline and see what the image conveys it makes more sense. Most everyone can appreciate a big, cheesy smile and Colgate forming that with toothbrushes nicely reinforces the idea.
2009: Ogilvy & Mather Asia Pacific Singapore has released a print and poster campaign for Ben & Jerry’s that is really fun. Psychedelic typography and headlines that are reminiscent of drug-fueled lyrics from the 1960s combine to create unique, albeit cryptic, visuals for this daring campaign. Creative Director: Tham Khai Meng