Pepole walk in front of the entrance of a Zara clothing store on February 24, 2014 in the French northern city of Lille. AFP PHOTO / PHILIPPE HUGUEN (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)
https://flic.kr/p/bA329s | Grand Hôtel d'Athènes 1913 | Stadiou 32 and Korai 2 (now housing the Zara clothing store). The building was constructed in the 1880s, and originally known as "Hôtel d'Egypte". By 1894, Baedeker was referring to it as "Hôtel d'Athènes". Its final name of "Grand Hôtel d'Athènes" appeared some time around 1913 -- thus providing the earliest likely date for this image. Scanned and colour adjusted from an old postcard, expired copyright. ...
Zara's branding is inspiring to me, because of its simplicity. This is a clothing store that makes cool & simple designs. They don't have big logos or thing like that on their clothing. The reason I like this banding is because it reflects their clothing. Its simple & clean and it works well together.
Zara do promote their corporate responsibility, this includes saving energy, producing less waste and recycling. All retailers should want to improve their sustainability and should already have schemes in place. However they should not only control their sustainability in store but also minimise their footprint when it comes to distribution of their goods.