By pulling hashtagged photos and videos from Instagram, Instaprint can print thousands of attendees' photos no matter where they may be located at an event. Instaprint enhances events while also inspiring people to take more photos. That means more tagged photos and videos with the event's hashtag. When the event is over, Instaprint's software generates an analytics report showing how many people were reached via the event's hashtag.
EXCELLENT article explaining proper engagement from behind and how to recognize the engagement. For all of you Totilas lovers, even if he is beautiful, the author uses him as a poor example of engagement. Finally. (What Does 'On The Bit' Really Mean? - Horse Collaborative)