Wally Amos was born on July 1, 1936, in Tallahassee, Florida. He started in the mailroom of the William Morris Agency and in 1962 became the first black talent agent in their history. As an agent, he signed Simon & Garfunkel and headed the agency's rock 'n' roll department. In 1975, he opened the first Famous Amos store. In 1998, Keebler purchased the brand, keeping Amos as the spokesperson.
Wally “Famous” Amos’ - November 18,1980. Wally “Famous” Amos’ signature Panama hat and embroidered shirt are donated to the National Museum of American History’s Business Americana collection. It is the first memorabilia added to the collection by an African American entrepreneur and recognizes the achievement of Amos, who built his company from a mom-and-pop enterprise to a $250 million cookie manufacturing business. BJ Freels RIP meanie
"Nothing is an obstacle unless you say it is." -Wally Amos | #tbt
Wally Amos lived in Tallahassee, Florida until he was twelve. When his parents divorced, he then moved to Manhattan, New York with his aunt, where he enrolled at the Food Trades Vocational High School. He showed interest in cooking from a very young age, and it was from his aunt, who would bake cookies for him, that Amos would develop his chocolate chip cookies recipe. Amos would improve on his aunt's recipe, which was already common because it included several ingredients not generally…