For years, conventional wisdom held that price remained the top brand differentiator for consumers. However, a new study from Hyper Island, the creative business school with consultancy services, suggest that this might no longer be the case.
The Three Lenses. Human-Centered Design begins with the people you’re designing for — their needs, behaviors and desires. Once you know what’s desirable, you’ll begin to view your solutions through the lenses of “Feasibility” and “Viability.”