This pin is for a coffee shop called "Mad Cap" located in the grand rapids which is somewhere out west in the US. The typography is really nice and clean and wonderfully organized and really a treat to look at. Nothing fights your eye. At all.The black with the white and the bright colors on the bags/cups is also a really nice touch.
Coffee Shop Business Overview The coffee industry and the coffee shop business has boomed in recent years, especially with regards to specialty coffees. The market for specialty coffees has grown as consumers become more educated about espresso-based drinks and how they are made. According to a National Coffee Association Annual Drinking Trends Survey, specialty coffee consumption has risen from 9 percent in 2000 to 16 percent in 2004.