The LaceNews Blog - Breaking News for the International Handmade Lace Community. Lace events, exhibitions, competitions, interviews, auctions, Ebay Alerts!, Breaking News!, articles on lace-related collecting, monthly featured lace, lectures, original research, and more. Authored by Dr. Laurie Waters. Currently this is the LaceNews flagship site.
21 Ways to Extend the Life of Your Content [INFOGRAPHIC]
This cross-channel “Boden’s Easy as ABC“ campaign is all about cleverly leveraging pinterest, twitter, web and email to engage the customer. Users create their own pinterest board and pin the missing A-Z letters (hidden on Miniboden product pages) to win a wonderful sum of credit. Plus, you can follow Boden’s twitter site for hints. What a great way to add engagment and interest across all these social channels not to mention getting customers browsing and purchasing on their site.