Tower Records promotes 1984, Berkeley, California, January 1984. Zak Wilson, store manager & avid fan read an article with David Lee Roth claiming poor on the promo budgets for Van Halen albums and saying you’ll never see my face on the wall at Tower Records, For Wilson, it was game on and we went from big to bigger. In the end we covered a quarter of the inside of the store wall space and the front of the building. It got a half page in Tower’s Pulse magazine. Epic!