This presentation became an instant fave for me when they used Disney for their examples of good practices | Whoa Nellie! Content Strategy for Slow Experiences - SXSW Interactive 2013 by SXSW on SoundCloud.
Tern "SXcycles"- For the first time ever, SXSW will be partnering with Tern Bicycles for a Bike Share Program. 150 bikes will be available for SXSW Interactive attendees, and will be provided on a first come, first serve basis. This is definitely an easy way to get around in Austin without worrying about taxis or shuttles.