This is Kia's 2014 super ball commercial. It use ethos in the way of letting Morpheus in the movie "The matrix" to represent the Luxury. It shows the powerful, the comfortable, the beautiful of the car. The sentence at the end of the commercial "Challenge the luxury you know." again connects the car with the Matrix.
Awakenings: Superbowl Commercials - What makes a good commercial? or should the question be What makes a commercial good? Apparently that is a tough question either way you word it since too many commercials are absolutely stupid. What is really sad is in all their stupidity one thing stands out...you remember it! UGH! Maybe that is the point. The stupider the ad the more it is talked about! Hello!