This image depicts the shear amount of work that must be put into creating an identity. To successfully create a identity everything that is produced in the name of a company must have a connection to each other. The color scheme, type, and elements that you choose determine the success.
Style Guides are a beautiful and a magical thing. They help capture a message visually and act as a reference. Much like an inspiration mood board they serve as a touch point that allows you to make judgment calls on all future visual messaging you create. This helps create brand consistency and strength. | Think Creative Brand Style Guide
How to Use Your Brand Board Effectively (Anatomy!)
After creating a brand board, you need to use it correctly to keep your brand intact. Brand style guides are like blueprints showing you how to use your brand elements, like fonts, colors, logo variations, icons, patterns, and image styles. Here's how to use your brand board effectively to make a great impression again and again! Click through to save or read more | Hoot Design Co.