The Smirnoff logo says class and sophistication with the crystal like feel with the bold red and white choices. The capitalised bold typeface is eye-catching and legible, making it stand out. The simplicity of the logo will make it eligible for scaling and will be recognised easily.
Vinicius Montana, "To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil."
Smirnoff Black. Russian Premium Vodka packaged (secondary) in a traditional/original but still modern/fancy way. This Matriochka-like silver metal container is a symbol for Russian heritage and perfectly protects the bottle. Also, reusage is possible and wanted as it stands for environmental care. Moreover, it can be filled with ice and be used as a cooler for the bottle. Strong visual impact and coolness factor. Unique packaging highly likely to have major influence on purchasing-decision.
POOL SIDE Smirnoff Ice Original 1 1/2 oz (45 ml) Island Blue Pucker 1/2 oz (15 ml) Blue Curacao 2 Orange Slices Blueberries (optional) *Be sure to empty 1/3 of the Smirnoff bottle in order to make room.