We can predict that male-to-female and female-to-male transformations are going to be superpopular this Halloween. The hardest part of a guy-to-gal gender swap is the facial hair. An authentic beard is all in the application. Use a mascara wand to apply a longwear gel product like Make Up For Ever Aqua Brow ($22) in a stippling motion. Use two separate colors to make it look more like a five o'clock shadow.
If you like ombre styles and unnatural shades, we've got a beautiful new hair color for you: smoky lilac. As seen in this sweeping look by hairstylist Kendall Noel, smoky lilac hair transitions from a deep grayish purple down to a pale, foggy lavender. The result: a mysterious, unique shade that looks especially lovely on longer hair.
Create a bright eye look with the Revlon ColorStay™ Eye collection. STEP 1: Sweep the Crème Eye Shadow in Crème Brulee tightly under lower lashes, inner corner and lid with the tip of the brush. STEP 2: Apply the Kajal Liner along the top lash line starting from the inner corner of eye and working outwards. STEP 3: Using the Brow Pencil, fill in uneven areas with light feathered strokes and use the brush side to comb and blend for a natural effect. STEP 4: Finish the look with mascara.
Keri Russell goes for the 50-shades-of-pink (okay, its three, but that didnt sound as punny) look with a rose lipstick, petal blush, and pale eyeshadow. By sweeping the shimmery shadow all over her lid and into the corner of her eyes, it creates a halo effect that optically brightens up her whole eye area. Sneaky, sneaky.
We teamed up with Zara Larsson to create four versions of her hit "Lush Life." Get into this after-dark plum lip and smoky eye. 1. Apply Lid Pop in Cocoa Pop over entire eyelid, sweeping up and out toward brow bone. Blend shadow underneath eye as well. 2. Smudge Quickliner For Eyes Intense in Intense Ebony into lashline. 3. Apply multiple coats of Chubby Lash Fattening Mascara in Jumbo Jet. 4. Finish with Clinique Pop in Berry Pop.