The Love Your Lines Instagram account was started by two mothers who wanted to share and celebrate the stories of real women’s stretch marks. | The "Love Your Lines" Project Promotes Body Positivity One Stretch Mark At A Time- By capturing stretch marks, the Love Your Lines project hopes to encourage women and men to embrace the “imperfections” in our bodies.
Aerie is a brand known for preaching body positivity. Now, their movement continues with the new "Share Your Spark" campaign which takes things a step further by using real women in their ads. The cast of 40 includes Aerie staff members, bloggers, designers, and customers.