Urban music seems to be expanding like crazy. The rise of rap sub genres is growing more and more everyday. It seems like the younger generation is becoming simple, yet and still creative. The newest sub genre of rap is called "trap" and it originates from southern rap. This brand of rap has been made popular by rap artists such as Lil Wayne, Rick Ross, Gucci Mane, Wacka Flocka, Young Jeezy, an Ace Hood.