13.1 It is quite hard for print ads to have any interaction or engagement. When someone is able to execute it, it is attention grabbing and effective. In this scenario, you help the female work out by flipping the page back and forth. I like how they did it in a series for the repetition. The copy is super simple, and the logo for Adidas is not distracting.
This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads
This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."