Few things in life are better than NASCAR racing and Coca-Cola. So why not merge the two together? That's exactly what happened in the early 1970s when the world's leading soft drink became emblazoned on the hood and sides of Bobby Allison's No. 12 (among a couple of other numbers). Coca Cola was the primary sponsor on Allison's car from 1970 through 1975. During their run together, Allison scored 31 of his 85 career wins. He also posted two runner-up points finishes during that span.