"What’s your vibe?" For Goovi, a popsicle brand, Sweety Branding Studio wanted the flavors to be more than just the typical choices. Instead, Goovi offers vibes, and each popsicle has an illustration that represents all sorts of different sensations — perhaps ones you identify with and maybe some you hope to experience.
Cake Pops. Are these the Tupperware Party of Food or what? Who had this idea for gathering up cake that didn't make it, smooshing it and poking a Popsicle brand Frozen Dessert stick in it? Worse, who then was struck with the Brilliant Idea of making molds so the cake can be baked in this shape? From where did their startup financing come? There's one born every minute and they all want to bake.