> Email Marketing Knocks Out Social Media in 5 Rounds - Yes, you need and should be engaging in social marketing, but email marketing is still king. Especially, since more and more people are checking email using smartphones and tablets.
Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes.