Chances are pretty good that bringing a pet into your life will make it even better. Before beginning your search, check out Petfinder’s pre-adoption checklist. Make sure you’re emotionally, financially and logistically prepared to welcome a cat or dog into your life.
I could look at my campaign from a different perspective here, I could look at why a pet would be beneficial to the target audience as opposed to scaring them by saying what happens when they don't choose to adopt a pet.
Animal Rescue Fund - Located in Pelahatchie, MS - The Mission of ARF is to provide shelter and sanctuary to abandoned, abused and neglected companion animals awaiting adoption in Mississippi, focusing on the metropolitan tri-county area.