Got some OVO merchandise from September's Drake concert in Tacoma, WA 🙌🏾 @champagnepapi been killin it in the hip hop game this decade and I'm looking forward to seeing what he's coming up with next! In the meantime, check out last week's blog post "What to Wear on a Friday" 😊 || 📷 by @yasminluqman 💯
Pop icon Drake has achieved such monumental success in the past decade that he founded his own upstart music label named October's Very Own Sound (OVO Sound). The insignia he chose to represent the label is the Owl Of Minerva/Athena which has been branded all over his merchandise and is even tattooed on the back of his shoulder. In this photo from an album release party he's shown standing in front of a large Owl Of Minerva/Athena display that's been strung together with balloons.