The goal of this logo design and branding project for Freshpep, an online grocery store for health-conscious consumers, was to convey the organic and natural aspect of in-store product selection right away. The "leaf + F" idea helps to build a recognizable and memorable brand mark. We chose to use craft paper to communicate the warm and traditional spirit of the brand.
Despite its small size, Amsterdam has approximately 30 organic grocery stores throughout the city.
Organic Grocery Stores in Austin. Central Market, part of the HEB family of stores, offers shoppers a sumptuous selection of everything from fresh, organic produce to local farm-raised beef. Their buyers go straight to the source to bring you some of the finest foods Texas and the rest of the world have to offer.