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Gothic / black-letter script evolved from Carolingian in the later middle ages, circa 1200 AD, became the dominant handwriting from the 12C until the Italian Renaissance (1400–1600 AD). It was not as clear as Carolingian, but was narrower, darker & denser. The dot above the i was added to differentiate it from the similar strokes of the n, m, & u. The u was created as separate from the v, which had been used for both sounds. Compact handwriting saved space, as parchment was expensive...

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from FORTH AND CREATE

How To Choose The Right Fonts For Your Brand

When it comes time to pick out fonts for your brand you might go with what you think is the nicest looking or the cheapest/free, which makes total sense if you don't know much about fonts and the power they hold. The problem with picking any old font is that you could be conveying a tone for your brand that you don't want without even realizing.

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