To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

The Strange Story Of "OK Soda"

To give the cans and print ads an edgy look, OK Soda featured designs by alternative cartoonists Daniel Clowes (Ghost World) and Charles Burns (Black Hole).

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

OK Soda was a failed soda from Coca-Cola in the early 90's. In this essay I examine the story behind OK Soda, and the oddball relationship between advertisin...

OK Soda was a failed soda from Coca-Cola in the early 90's. In this essay I examine the story behind OK Soda, and the oddball relationship between advertisin...

OK Soda - Advertising's Awkward Relationship with Postmodernism

OK Soda - Advertising's Awkward Relationship with Postmodernism

The failure of OK Soda's reverse-psychology ad campaign

The failure of OK Soda's reverse-psychology ad campaign

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

The Strange Story Of "OK Soda"

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in

It was the Seinfeld of ad campaigns. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. It failed too, but the advertising...

It was the Seinfeld of ad campaigns. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. It failed too, but the advertising...

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars. | The Strange Story Of "OK Soda"

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars.

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.” | The Strange Story Of "OK Soda"

Brian Lanahan, then-manager of special projects for Coke, told 'Time Magazine' that they also went with the name OK because 'It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

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