In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

The Strange Story Of "OK Soda"

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

The Strange Story Of "OK Soda"

To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

teeth whitening home remedy... Ok when I first saw this I thought no way, its gonna have a nasty taste and my mouth is gonna fizz from the peroxide and baking soda, BUT it didn't AND it actually made my teeth whiter, without leaving a nasty taste in my mouth. Deff worth trying!!!!:

teeth whitening home remedy... Ok when I first saw this I thought no way, its gonna have a nasty taste and my mouth is gonna fizz from the peroxide and baking soda, BUT it didn't AND it actually made my teeth whiter, without leaving a nasty taste in my mouth. Deff worth trying!!!!:

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

The Strange Story Of "OK Soda"

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.” | The Strange Story Of "OK Soda"

Brian Lanahan, then-manager of special projects for Coke, told 'Time Magazine' that they also went with the name OK because 'It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.” | The Strange Story Of "OK Soda"

OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola’s biggest product flop, New Coke. | The Strange Story Of "OK Soda"

The Strange Story Of "OK Soda"

OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola’s biggest product flop, New Coke. | The Strange Story Of "OK Soda"

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

The Strange Story Of "OK Soda"

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was ;Things are going to be OK."

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was ;Things are going to be OK."

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