This design shows Gestalt through the play of the positive and negative space in the design. At first sight, you see two boys playing soccer, but on second look, you see the African continent made by their silhouettes.
Another clever use of negative space. The original caption of this logo was "handy", so I'm assuming this logo would be for a handyman, and it works quite well. The two hands' negative space forms a letter H. People love logos that use negative space like this, like those clickbait articles for "logos with hidden meanings that will blow your mind"