Avon True Color Lipstick AVON TRUE COLOR means the color you buy is the color you apply. Now all your favorite lipsticks, glosses, eyeshadows and nail enamel have Avon's acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want... nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day. FUSS-FREE, FAIL-FREE MAKEUP THAT LOOKS AND PERFORMS THE WAY YOU EXPECT IT TO. THAT'S THE AVON TRUE COLOR PROMISE.