In the 70s, some brilliant General Mills scientist hit upon the idea of coating cereal with "an excipient of a drink mix" (in the words of Wikipedia) which would dissolve on contact and flavor the milk. Crazy Cow came in chocolate and strawberry. One edition featured Star Wars trading cards, which were particularly valuable because they weren't available anywhere else.

Breakfast cereal image for Crazy Cow - Strawberry cereal called 1977 Crazy Cow Cereal Box.

Vintage package design and brand mascots from General Mills

8 vintage breakfast cereals from General Mills (1960

General Mills vintage cereal packaging several small boxes of different kinds of cereal. wonder why they don't have them any more?

‘60s ads for General Mills Cereals ...

— General Mills, 1960

Image result for frosted o's cereal 1960s

Breakfast cereal image for Frosty O's cereal called Early Frosty O's Box.

Twinkles cereal, c.1962.  I believe the characters on the cereal box were from a TV cartoon popular at the time.

Twinkles cereal, I believe the characters on the cereal box were from a TV cartoon popular at the time.

Description: 1953 BETTY CROCKER vintage print advertisement "That fourth meal" -- That fourth meal can be so easy ... Betty Crocker of General Mills -- Size: The dimensions of the full-page advertisement are approximately 10.5 inches x 14 inches (27 cm x 36 cm). Condition: This original vintage full-page advertisement is in Very Good Condition unless otherwise noted.

1953 Betty Crocker Ad "That fourth meal"

Description: 1953 BETTY CROCKER vintage print advertisement "That fourth meal"-- That fourth meal can be so easy . Betty Crocker of General Mills -- Size: The .

All-Stars cereal c. 1961

Breakfast cereal image for All Stars cereal called All Stars Single Serving - Wizard Of Oatz.

Frosty O's cereal c. 1964 with Chumley from "Tennessee Tuxedo" cartoon

Frosty O's cereal c. 1964 with Chumley from "Tennessee Tuxedo" cartoon.one of my favorite cereals growing up as a kid

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